Friday, December 27, 2019

‘’Doubt is the brother of shame,’’ is just one of the...

‘’Doubt is the brother of shame,’’ is just one of the famous quotes from the theorist Erik Erikson. He was born 1902, he was a German-born American. He was famous for all his quotes. Some of them are, (The Erik Erikson Reader, 2000) Hope is both the earliest and the most indispensable virtue inherent in the state of being alive. If life is to be sustained hope must remain, even where confidence is wounded, trust impaired, (The First Psychoanalyst, 1957) What was Freuds Galapagos, what species fluttered what kinds of wings before his searching eyes? It has often been pointed out derisively: his creative laboratory was the neurologists office, the dominant species hysterical ladies, (Identity and the Life Cycle, 1994) The growing†¦show more content†¦He also believed that some mistrust is needed to tell the difference between an honest person and a dishonest person. If mistrust wins in this stage over trust, the child could become frustrated, withdra wn, suspicious, and could have a lack of self-confidence. The second stage of Erikson’s theories of development is, Autonomy VS Shame Doubt. This stage occurs around the ages of one and three years of age. A child’s energies are directed toward the development of physical skills, including, walking, grasping, and rectal sphincter control. The virtue of this stage is â€Å"Willpower.† If denied autonomy, the child will turn against him/herself and will urge the child to manipulate and discriminate. Shame develops with the child’s self-consciousness. â€Å"The sense of autonomy fostered in the child and modified as life progresses serves the preservation in economic and political life of a sense of justice.† An important event during this stage is potty training. Children begin to assert their independence. For example, walking away from their mother, picking their own toy they want to play with, and choosing what they want to wear, eat, etc. They b ecome more confident and secure in their ability to survive. If the child/children are criticized, overly controlled, or not given the opportunity to beShow MoreRelatedTitle IX Title IX849 Words   |  4 Pages Before Title IX was signed by President Nixon on June 23 and went into effect on July 1 of 1972, both women and young girls were excluded from many activities that men and young boys were allowed to do. Since the passing of Title IX, women have excelled in all sports tremendously. This essay will argue that because of Title IX, women can now participate in various activities and sports. Title IX of Educational Amendments prohibits sex discrimination in any educational program or activity receivingRead MoreSchemas: Experiment and Title Type3152 Words   |  13 Pagesstudents. We gave them different titles and read them a passage with the intentions of finding out how many ideas they were able to recall. Since our first experiment found no significant difference, we conducted a second experiment except this time we gave the title either before or after the passage was read. We found no significant difference between the title types, but we did find a significant difference between b efore and after. We also found a significant title type x presentation interactionRead MorePhysical Dimensions And Land Title Act3904 Words   |  16 PagesBoundaries and Land Title Act In old days, description of boundaries of land used physical objects. Toady in BC with a few exceptions, meets and bounds, measurement of distances, angles, and directions measured by surveyors, are included in Land Title System. In the past when a party wrongly assumes the boundary, without any contracuaral agreement the law of adverse possession could alter the title. Although the law has been abolished in BC by sections 24 and 171 of the Land Title Act (LTA)), an accuracyRead MoreTitle Ix And The Law1480 Words   |  6 Pages Gender has always been a starting point for much of the judgement in our society whether we realize it or not, and it’s exactly the causes of one of the many controversies that there is today. Title IX, the law passed to help overcome prejudice and grant girls the same opportunities as boys, is getting not only the credit it deserves but much backlash to counter it. The main purpose of this law was originally to give girls the opportunity to play the same sports as boys were able to, and thanksRead MoreEssay on Title IX1206 Words   |  5 PagesAs part of the Education Amendments of 1972, Title lX states that, â€Å"No person in the United States shall, on the basis of sex, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any education program or activity receiving Federal financial assistance.† This act has been one the most controversial and most scrutinized amendments to be passed in years and it has never been r e-evaluated. It has done a lot during its years by increasing womens sportsRead MoreTitle Ix Essay1613 Words   |  7 Pagesbetween men and women is Title IX. This issue has created controversial problems that have caused a separation between men and women. Although, Title IX is constantly brought up, it was the beginning of a new era for women. An era that would allow women to be accepted as equals to men in everyday activities. Throughout the history of Title IX, regardless of its positive objectives it has accomplished, it brought along different controversies with it. The history of Title IX has shown tremendousRead MoreCritique of Title IX1136 Words   |  5 Pagespromised aren’t precisely indistinguishable? Title IX does not accurately protect sexual discrimination; it doesnt give equal opportunities, and is unjust as far as benefits between male and female sports. Although this law allows men and women to participate in the same sports and educational fields it does not efficiently take care of those who feel sexes should be separate making it an ineffective law altogether. As far as sports and education does Title IX fall in the category of being a hero orRead MoreAcme Title Pawn1706 Words   |  7 PagesAcme Title Pawn Group: KPSN Consultants Overview ï  ½ Summary of case ï  ½ Ethical issues present in the case ï  ½ Discuss dilemma faced by decision makers in the case ï  ½ Application of Ethical theories 1. Utilitarianism 2. Universalism 3. Ethical Relativism ï  ½ Recommendations ï  ½ References Summary ï  ½ Acme Title Pawn was in the business of providing loans to a target market consisting of mostly high risk customers, example, gamblers, persons with little or no credit history and those withRead MoreTaking a Look at Title IX1250 Words   |  5 PagesTitle IX was a law signed in to make sure than no one is excluded based on gender. When the law was signed in, the numbers showed that it helped get women more involved in sports. However, with more women involved in sports, men are still the favored gender and women are discriminated against. Women are discriminated against in sports shown by fewer opportunities in high school and college level sports, unequal treatment of women college athletes, and unfair opportunities and treatment to women coachesRead MoreTaking a Look at Title IX1864 Words   |  7 Pagesfemales felt before Title IX; was explicated to give female’s gender equality in sports. Title IX has positively affected women’s sports over the years, but c an negatively impact men’s teams, especially within the collegiate field. Title IX has changed budgeting and participation numbers between males and females, while opening up several opportunities for women. I am going to inform you how Title IX affects females and males in collegiate and high school sports, the history about Title IX, facts and statistics

Thursday, December 19, 2019

Pride and Prejudice - 1236 Words

The path to marriage initiates in the very first paragraph of Jane Austen’s Pride and Prejudice. This courtship novel begins with the premise that â€Å"a single man in possession of a fortune must be in want of a wife† (pg. 5) Throughout the competition for the single men, characters are naturally divided by the norms of their social standing. However, the use of social conventions and civility further divides them. The characters in need of the most moral reform remain unchanged, leaving a path for the reformers to travel to each other’s company. Austen uses the stagnant characters and their flaws as a line that needs to cross in order to achieve a dynamic marriage of mutual respect. Three of the Bennet daughters get married in the novel.†¦show more content†¦When Elizabeth visits, they must escape him by not walking around the gardens, allowing Charlotte to easily show her the house without interruption. Elizabeth notes that the house has a pleasant air when Mr. Collins can be forgotten (157). The consequences of a marriage to someone so silly are convenience and avoidance. These marriages to Wickham and Collins portray alternate realities for Elizabeth. If she accepts either of these men, she denies herself growth as a character. A process of elimination permits Elizabeth to to continue on a path towards her ultimate match, Mr. Darcy. These two characters must overcome their prejudices to achieve the ideal marriage. As previously stated, Elizabeth needs to hold her tongue and use her judgment more cautiously. Jane best explains this after the night they meet Mr. Bingley, â€Å"I would wish not to be hasty in censuring any one; but I always speak what I think†(16). Jane defends her own character by revealing Elizabeth’s hasty nature to attack others. Again, Darcy is proud and holds grudges. He explains himself when he says, â€Å"I cannot forget the follies and vices of others so soon as I ought, nor their offences against myself†¦My temper would perhaps be called resentful† (58). He stays true to his convictions in his interactions with other characters, but his mode of relaying these feelings must change in order to catch Elizabeth. If they can achieve moral reform, their personalities will compliment eachShow MoreRelated Essay on Prejudice and Pride in Pride and Prejudice1535 Words   |  7 PagesPrejudice and Pride in Pride and Prejudice      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In any literary work the title and introduction make at least some allusion to the important events of the novel. With Pride and Prejudice, Austen takes this convention to the extreme, designing all of the first and some of the second half of the novel after the title and the first sentence. The concepts of pride, prejudice, and universally acknowledged truth (51), as well as the interpretation of those concepts, are the central focus ofRead MorePride And Prejudice By Pride Essay990 Words   |  4 PagesThe Effects of Pride Pride is the feeling of satisfaction when someone achieve something, someone close to you achieves something, or something somebody owns or has is admired by others. Being proud of yourself or someone else is not always bad. However, some believe pride is negative and can change how a person thinks and feels about certain things. It can be taken either way depending on who, why, and when it is. Many people have written articles and have done research to determine whether itRead More The roles of pride and prejudice in Pride and Prejudice1404 Words   |  6 PagesBecoming an immediate success in the contemporary novel public in early nineteenth century, Pride and Prejudice has proved to be the most popular of Jane Austens novels and remains a classic masterpiece two centuries later. The title itself describes the underlying theme of the book. Pride and prejudice, intimately related in the novel, serve as challenges to the cherished love story of Darcy and Elizabeth. It is interesti ng to see how these two nice people were blinded before realizing that theyRead MorePride and Prejudice1472 Words   |  6 PagesElizabeth#8217;s Pride and Darcy#8217;s Prejudice? Jane Austen#8217;s Pride and Prejudice is a timeless social comedy which is both satirical and full of sentiment. The title refers to the personalities of the two main characters and cues the reader to Austen#8217;s broader thematic purpose: to satirize nineteenth century manners and morals, especially as they relate to courtship and manners. Although both characters contain both these traits, it is mainly Mr. Darcy who exemplifies #8216;pride#8217;Read More Pride and the Prejudice 1543 Words   |  7 Pagesâ€Å"The power of doing anything with quickness is always prized much by the possessor, and often without any attention to the imperfection of the performance.† (1) Said Mr Darcy. This is one of the worlds most popular novels, Jane Austens Pride and Prejudice has charmed readers since its publication of the story of the amusing Elizabeth Bennet and her relationship with the aristocrat Fitzwilliam Darcy. During this essay it will explore the construction of characters , in particular it will be ElizabethRead MorePride and Prejudice2105 Words   |  9 Pagesrelationship, although back then divorce was never thought of either, where as today it is not rare at all. In these marriages, money was the only consideration. Love was left out, with the thought that it would develop as the years went by. In Pride and Prejudice, Jane Austen comments that marriage in her time is a financial contract, where love is strictly a matter of chance. This is clearly evident from the very first line of the novel. Charlotte Lucas states that happiness in marriage is entirelyRead MorePride and Prejudice1906 Words   |  8 PagesPride and Prejudice tells a story of a young girl in the midst of a very materialistic society. Jane Austen uses the setting to dramatize the restraints women had to endure in society. As the novel develops, we see how women have to act in a way according to their gender, social class, and family lineage. Elizabeth Bennet’s sisters rep resent the proper societal lady while Lizzy is the rebel. Through her characters Austen shows how a women’s happiness came second to the comfort of wealth. As the plotRead MoreIrony in Pride and Prejudice995 Words   |  4 PagesIrony in Pride and Prejudice Irony forms the alma mater of Jane Austen’s novels. Likewise, â€Å"Pride and Prejudice† is steeped in irony of theme, situation, character, and narration. Austen uses it to establish the contrast between appearance and reality. As one examines â€Å"Pride and Prejudice†, one discovers the ironic significance of how pride leads to prejudice and prejudice invites pride. Importantly, the novel elucidates how both â€Å"Pride† and â€Å"Prejudice† have their corresponding virtues bound upRead MorePride And Prejudice Essay1715 Words   |  7 Pagesnovel ‘Pride and Prejudice’ addresses many themes and motifs, but one of the more prevalent is pride itself, which Austen expertly weaved throughout, showing the effects it has on both the perpetrator’s lives and the lives of those around them. This theme of pride relates to the time period the novel was written in, which was the Regency era, where the class system was deemed of significant importance and particular traits of the gentry were considered necessary, including an extent of pride. AustenRead MoreReview Of Pride And Prejudice 1557 Words   |  7 PagesPride and Prejudice, Jane Austen’s critically acclaimed n ovel, is renowned for the complicated dynamic between its two main characters, Elizabeth Bennett and Fitzwilliam Darcy. Although she does eventually fall for him, Elizabeth’s feelings towards Darcy for the first half of the story are vehemently negative, with no detectable amount of affection. Her unequivocal distaste for him plays a major part in her character arc as it slowly gives way to fondness. But in Simon Langston’s film adaption of

Wednesday, December 11, 2019

Ramifications for Shareholder Class Actions †MyAssignmenthelp.com

Question: Discuss about the Ramifications for Shareholder Class Actions. Answer: Introduction: On 22 February 2018, Business News Australia published an article relating to GetSwift that has been served notice of class action from shareholders. The Logistics Software Company GetSwift has been facing a class action from shareholders. The company is alleged to have been engaged in deceptive and misleading conduct. Two other legal firms are considering launching a class action against the company. The law firm Squire Patton Boggs has applied to initiate action in the Federal Court against the company while law firm, Corrs Chambers Westgarth has claimed to initiate legal action against the company as well. The shareholders have been initiating class action against the company on grounds of continuous misleading and deceptive conduct and non-disclosures on part of the company. The firms have claimed to be seeking damages against the company on similar grounds. The company is alleged to have declared its deals with the Commonwealth Bank, the Fruitbox company, NA Williams and Fantastic Furniture, which were either subjectd to review, or cancelled subsequent to such announcements. The exaggerated announcement led the investors believe that GetSwift has become financially stable and has began to create revenue from significant clients like Fruitbox company, NA Williams. However, when it was disclosed that the contracts did not survive the trial period, the market capitalization declined to less than half the amount, causing violation of its market obligations. The company had been subjected to trading halt since 22 January and has requested to release its suspension. It has been reported that apart from its non-disclosure about the deals or contracts, the company released revenue forecasts from a deal it declared with Commonwealth Bank of Australia, in advance. The company was hit by more than fifty percent on Monday after it resumed its operations post the trading halt that resulted from the ASX enquiries on the breach of its continuous disclosure obligations several times. However, GetSwift which is run by Bane Hunter, the Executive Chairperson and former AFL player and entrepreneur Joel McDonald stated that the investigation carried out by ASX has found that the company has not breached its continuous disclosure obligations and that the company has been working with PricewaterhouseCoopers (PwC) to review the compliance procedures of the company. The company has further been subjected to ASX query due to its delay in submission of notice pertaining to the change in the interest of the director while the corporate giant faces trading halt to resolve issues regarding its compliance and disclosure obligations with listing rules. In the contemporary era, the business organizations are required to maintain good corporate governance framework to ensure that the business operations are being carried out in the best interests of the company, shareholders and its stakeholders including the community. In Australia, the ASX Corporate Governance Council Principles and Recommendations stipulates that a good corporate governance stimulates the confidence of the investors that is fundamental to the ability of the corporate entities that are listed on the ASX to compete for capital (ArAs 2016). The issue that has been raised in the article is about the failure of the organization to make disclosure of material information about the company, which misled as well as deceived the investors, resulting in a trading halt of the company. Such corporate governance failure has not only resulted in financial and reputational loss but has reduced the confidence and trust of the investors from the company as well. Theories of Corporate Governance Corporate governance describes the relationship between the board, stakeholders and shareholders of a company. It provides the structural framework that enables the company to achieve its set objectives and goals while it controls and direct the companies to achieve such objectives. The ASX Principles and Recommendations stipulate certain corporate governance principles and recommendations that enable the companies to meet the expectations and needs of the investors. However, since several corporations may adopt different principles, the principles and recommendations are not obligatory to the corporation (Cassell, Myers and Seidel 2015). Nevertheless, if a listed entity fails to adopt the principles, it is mandatory that such organizations provide a valid reason for not adopting the governance principles. The theoretical perspectives explain the significance of corporate governance and the challenges that arises from such theories. The most common theories include stewardship theories, resource-dependence theories, stakeholder theories and agency theories. The agency theory states that the role of principal/shareholders and the executives/agents employed to manage the business operations is often characterized by frequent conflicts. The principle is based on the presumption that since the agents manage the company on behalf of the principals, the principals often are subjected to loss of agency signifying low return on investment (Tricker and Tricker 2015). For example, a principal will always strive to hire employees to perform several tasks at low cost but sell them at higher prices whereas the employees attempt to obtain more money to carry out such task/activities. According to the Resource-Dependence theory, the resources that the board provide to the executives purports to enable them achieve the organizational goals. Although the Board intervenes into the matter dealt by the executives, it also provides financial, human and intangible supports to the executives as well. The issues associated with this governance theory arise when the Board does not approve for the decisions that are taken by the executives. The stakeholder theory states that the corporation has responsibility towards the customers, suppliers, communities and client. The theory requires the business operations of any organization to be carried out ethically ensuring the stakeholders receive a fair return from their stake in the organization (Du Plessis, Hargovan and Harris 2018). The stakeholder theory necessitates the company to carry out its operations ethically, giving its corporate social responsibility more importance than its profit-making objective. The stewardship theory states that the management and the owners of the company have common organizational goals which can be achieved if the company board exercises less control and be more supportive, thus, encouraging executives to achieve higher performance. The issue that may arise from this theory is regarding the relationship and lack of cooperation between the owners and the management of the company (Sivathaasan 2016). The shareholders theory states that the interests of the shareholders are given much importance than the other stakeholders in any organizations (Shields et al. 2015). This theory may give rise to issues when there is reorganizing of business organizations as an outcome of enhancing the shareholder value, it may have an adverse impact on the employees in the form of change of jobs, loss of jobs as well as poor working conditions, etc. Since the shareholders exercise control over the internal structure of the company, they mainly emphasizes on the profitmaking objective of the company and in the enhancement of the wealth of the shareholders. Corporate governance issue raised in the article The corporate governance issue that has been raised in this article is related to misleading and deceiving the investors by failing to disclose material information on part of GenSwift. This issue is related to the issues that may arise in shareholder theory of corporate governance where the interest and welfare of the shareholder is considered fundamental in an organization. As it is mentioned earlier, that shareholder exercises control over the internal management of an organization and monitors its business operations and a corporation is obligated to make accurate and timely disclosure about its operations (Exchange 2014). Shareholders may bring legal actions directly against the company under the Federal law to address inaccurate or incomplete disclosures on the grounds of non-disclosure of material information. In this article, it is observed that GenSwift has been alleged to have declared its deals with the Commonwealth Bank, the Fruitbox company, NA Williams and Fantastic Furniture, which were either subjected to review, or cancelled subsequent to such announcements. Due to such announcement, the investors were misled as they believed that the company has become financially stable and has started to create revenue for such significant clients. Further, the company released revenue forecasts from a deal it declared with Commonwealth Bank of Australia, impulsively and in advance which further misled the investors about the financial stability of the organization (Shimeld, Williams and Shimeld 2017). Due to such corporate governance failure, the company trading has been put to halt, that resulted in significant financial loss. After revelation of the facts that the company had concealed, the shareholders initiated a class action against the company to seek damages for the non-compliance with the corporate governance and the disclosure obligations of the organization. Importance of issues to Public and Business According to the ASX Principles and Recommendations state that a listed entity is obligated to carry out its business transactions in an ethical manner and with due responsibility. An ethical business practice not only safeguards an organization from any legal implications, which helps the company to build up a reputation in the corporate world as well as in the society. In regards to the disclosure obligations of an organization, a listed entity is required to make balanced and timely disclosure of all the matters that is crucial to the company, stakeholders and its shareholders. An organization has obligations not to conceal any matter that any prudent person would consider to have an effect on the value or price of its securities (Issacharoff and Eagles 2015). In the given article, the company GetSwift revealed that it has been entering into deal with significant clients like Fruitbox company and Fantastic Furniture but it did not disclose the essential fact that those deals or contract were yet to be finalized. Further, even after the deals or contracts were cancelled, the company did not reveal that they were cancel, which misled the investors into believing that it had a stable financial situation. This can be termed as unethical business practice and non-disclosure of material facts essential to the company. Significance of ethical business practice and accurate disclosure to public Non-compliance with disclosure obligations implies lack of transparency, which not only affects the investors and shareholders but also affects the image of the company before the public (Day 2016). A business organization carrying out its operations ethically not only achieves its organizational goals but also achieves the trust of the investors and public. Today, public is aware of the business transactions being carried out by the organizations and cannot be fooled easily. The business transactions carried out by the organization ethically shall not only ensure interest of the business organization, but also consider the interests of the shareholders and the stakeholders including the community altogether. The lack of confidence and trust in the investors on the company is paramount for the company to retain its good image in the corporate world but its is equally important to maintain its goodwill in the eyes of the public. An organization is not only mandated to disclose matters that are considered by any prudent person to have a substantial impact on the price or value of the securities. As the very purpose of the Corporate Principles and Recommendations is to attain desirable results and meet the reasonable expectations of majority investors under several circumstances, it is important to maintain a relationship of trust between the investors and the organization and to make possible attempts to obtain the confidence of the investors in the company (Emmerig and Legg 2016). A company that has failed to gain confidence of the investors by deceptively misleading them into the belief that its financial condition has been stabilized, where, in reality, the company had not entered into any deals with significant clients, demonstrates the failure of the company to maintain a relationship of trust with its investors. Further, the company has been reluctant enough not to disclose material information like the two contracts with the its significant clients have been cancelled, to its shareholders and making advance announcement about revenue that it was not about to earn, are also indicators of the failure of the company to comply with corporate governance and its market obligations. Therefore, the class of action and legal actions to seek damages against the company is justified. Reference list ArAs, G., 2016.A handbook of corporate governance and social responsibility. CRC Press. Beekes, W., Brown, P. and Zhang, Q., 2015. Corporate governance and the informativeness of disclosures in Australia: A re?examination.Accounting Finance,55(4), pp.931-963. Beekes, W., Brown, P., Zhan, W. and Zhang, Q., 2016. Corporate governance, companies disclosure practices and market transparency: A cross country study.Journal of Business Finance Accounting,43(3-4), pp.263-297. Cassell, C.A., Myers, L.A. and Seidel, T.A., 2015. Disclosure transparency about activity in valuation allowance and reserve accounts and accruals-based earnings management.Accounting, Organizations and Society,46, pp.23-38. Day, J., 2016. Class Actions in Australia: 2015 in Review. Du Plessis, J.J., Hargovan, A. and Harris, J., 2018.Principles of contemporary corporate governance. Cambridge University Press. Emmerig, J. and Legg, M., 2016. Corporate law: Indirect causation accepted in shareholder claim of misleading conduct: Ramifications for shareholder class actions.Governance Directions,68(8), p.490. Exchange, A.S., 2014. Corporate Governance Principles and Recommendations . Sydney: ASX Corporate Governance Council, 27 March. Issacharoff, S. and Eagles, T., 2015. Australian Alternative: A View from Abroad of Recent Developments in Securities Class Actions.UNSWLJ,38, p.179. Shields, J., Brown, M., Kaine, S., Dolle-Samuel, C., North-Samardzic, A., McLean, P., Johns, R., O'Leary, P., Robinson, J. and Plimmer, G., 2015.Managing Employee Performance Reward: Concepts, Practices, Strategies. Cambridge University Press. Shimeld, S., Williams, B. and Shimeld, J., 2017. Diversity ASX corporate governance recommendations: a step towards change?.Sustainability Accounting, Management and Policy Journal,8(3), pp.335-357. Sivathaasan, N., 2016. Corporate governance and leverage in Australia: A pitch.Journal of Accounting and Management Information Systems,15(4), pp.819-825. Tricker, R.B. and Tricker, R.I., 2015.Corporate governance: Principles, policies, and practices. Oxford University Press, USA. Xu, S., How, J. and Verhoeven, P., 2015. Corporate governance and private placement issuance in Australia.Accounting Finance.

Tuesday, December 3, 2019

Mr. Subliminal Essays - Flagship Vehicles, Full-size Vehicles

Mr. Subliminal Mr. Subliminal? Two types of subliminal advertising, or at least as close to it as exists today, are stealth advertising and hidden corporate providence. Stealth advertising occurs when a company pays to have their product in a movie or TV show, and the product is then shown on camera. An example of this would be BMW's agreement with the producers of James Bond movies. The agreement is that James Bond will a BMW in each movie and that the car will be shown to be a BMW. For example, in Tomorrow Never Dies, James Bond drives a BMW 750iL and when Q gives James the car, he specifically states that the car is a new BMW 750iL. Hidden corporate providence occurs when a big corporation makes a product and tries to make the product appear to be manufactured by a small company. An example of this would be Doc Otis hard lemonade, made by the Anheiser Busch Corporation. The label depicts an old man, who it is assumed is ?Doc Otis,? the man who makes this lemonade. This attracts customers who want to ?help the l ittle guy.? Another form of subliminal advertising is embedded messages. This is when an ad suggests some message but does not directly come out and say that message. A good example of this would be cigarette ads that depict beautiful people having a good time, while smoking. The embedded message is that smoking will make you cool and beautiful, but the ad does not directly say that. These are several types of subliminal Psychology Essays